LE FRUIT NOIR
INITIATION OF THE PROJECT
The basic idea of the project was to bring sustainability and style together. This has been going on for a long time in the fashion sector, but for broader sections of the population, sustainability often still goes under the heading of "woollen jumpers". The idea came from a collaboration with two sustainable fashion labels on the one hand - and Tesla Motors on the other.
SYNOPSIS FRUIT NOIR
In a cycle of intimacy and escape, a classic cinema hero and a young Japanese woman meet in stylised neo-noir compositions. The secret of the beloved is hidden - like the inside of a dark fruit.
The original inspiration came from the Asian film noir of the late 50s. We didn't want to work with models but with actors:inside A dialogue was written but never spoken; instead we developed a language of gestures and looks. A story about love, secrets and loss.
Not in Tokio, but in Berlin.
PROCESS
Based on an extensive collection of material we had compiled from images, videos and texts, we decided on a genre film as the formal framework for our project. The rigour of a NEO NOIR film gave our overarching project a firm framework. Three different initial interests wanted to be taken into account. Accompanying the development, we began to develop social media posts for all partners - each of the development phases was to be accompanied in this way. The explicit goal here was not only to attract attention in the professional world through some film awards won, but also to motivate positive social media posts. This worked excellently due to the great success of the film (awards in La Jolla /USA, BFFF/D, CANIFF / Canada, among others).
Accompanying the film, our film- and videoproduction shot a Making Of Video - as additional video content.