For our film production, realizing a music video is more than capturing a few pretty images and performance. We do not see a music video exclusively as an expression of a marketing strategy, but as the most authentic visual expression of the personality of an artist, a band or an orchestra.

In recent years, our film production has produced a number of music videos for UNIVERSAL MUSIC and others. Each time it was a journey we set out on - together with the artists.

A good music video is visual music, not illustrated music..

The parallels in the creation of a song and a video go even further: somewhere there is a path that lights up - and we approach the inner theme of the video through images, materials, places, lyrics and thoughts.

A good video needs space - for trying out, searching and experimenting. For us, effectiveness is not the first priority. Rather we see ourselves as visual artists. After all, we want it to be a special music video.