For our film production, realizing a music video is more than capturing a few pretty images and performance. We do not see a music video exclusively as an expression of a marketing strategy, but as the most authentic visual expression of the personality of an artist, a band or an orchestra.

In recent years, our Berlin-based film production company has produced many music videos for UNIVERSAL MUSIC, among others. It starts with simple performance videos with a small team and goes all the way to large productions with 50 extras. Each time we set out on a journey together with the artists.

A good music video is visual music, not illustrated music..

The parallels in the creation of a song and a video go even further: somewhere there is a path that lights up - and we approach the inner theme of the video through images, materials, places, lyrics and thoughts.

Ein gutes Video braucht Raum – zum Ausprobieren, Suchen und Experimentieren. Für uns steht da Effektivität nicht an erster Stelle, sondern Deine Zufriedenheit mit dem Ergebnis. Wie so ein Prozess laufen kann? Hier ein Einblick in unsere Arbeit für das Musikvideo von FAUN.

Since this year, we have also been experimenting with intelligent video generators - because especially for low budget music video productions, A.I. opens up crazy possibilities in connection with good self-produced material.